MCE-Dev-201 Exam Actual Tests & MCE-Dev-201 Dumps

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Salesforce MCE-Dev-201 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Security: This domain addresses data protection in Marketing Cloud including available security options and best practices for maintaining secure platform configurations.
Topic 2
  • API: This domain addresses interacting with Marketing Cloud through SOAP and REST APIs including API objects methods routes OAuth authentication flows with access tokens and handling API responses.
Topic 3
  • Programmatic Languages: This domain focuses on coding with AMPscript and Server-Side JavaScript including language syntax functions processing methods development best practices and programmatic subscriber exclusion during sends.
Topic 4
  • Data Modeling: This domain covers structuring contact and subscriber data in Marketing Cloud including configuring the contact model understanding data extension types and uses managing contact records across channels and the contact deletion process.
Topic 5
  • Data Management: This domain covers importing data with various file formats writing SQL queries for data manipulation extracting data from Marketing Cloud applying SQL best practices managing send logs and understanding data impacts from contact deletion.

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Salesforce Certified Marketing Cloud Engagement Developer Sample Questions (Q146-Q151):

NEW QUESTION # 146
A company need to retrieve a large number of rows from a DE via the API. Which two solutions would optimize the performance? Choose2

Answer: B,C

Explanation:
To optimize the performance when retrieving a large number of rows from a Data Extension via the API:
* Use a SimpleFilterPart to retrieve small sets of relevant data (A) - This approach helps in fetching only the necessary data by applying filters, thus reducing the amount of data transferred and processed.
* Use the ContinueRequest feature (C) - This feature in the SOAP API allows for pagination of results, making it possible to handle large sets of data in manageable chunks.
References:
Salesforce Marketing Cloud API
Salesforce Marketing Cloud ContinueRequest


NEW QUESTION # 147
A developer wants to build an email that dynamically populates the physical address of a company's locations using the variable address. The deployment goes to millions of subscribers and the developer wants the fastest possible performance.
Which AMPscript solution should be recommended?

Answer: C

Explanation:
To dynamically populate the physical address of a company's locations using the variable @address and ensure the fastest possible performance for millions of subscribers, the recommended AMPscript solution is:
%%[ SET @address = Lookup("Building_Locations", "Address", "Id", @Id) ]%% This solution uses the Lookup function, which retrieves a specific field value from a data extension based on the given criteria. It is efficient and performs well for high-volume sends.
References:
Salesforce Marketing Cloud AMPscript Guide
Salesforce Marketing Cloud Documentation


NEW QUESTION # 148
A developer wants to create a CloudPage which is linked from an email. %%[SET @point = RequestParameter(x) SET @value = 5 IF Length(@point) > 1 THEN SET @value = 1 ELSEIF Length (@point)>2 THEN SET @value = 2 ELSEIF Length(@point) >3 THEN SET@value = 3 ELSEIF Length (@point) >4 THEN SET @value = 4 ENDIF]%% Which is the expected value of @value if x = 'Tacos'?

Answer: A

Explanation:
In the provided AMPscript, the IF statement checks the length of the @point variable and sets @value accordingly. Since x = 'Tacos' has a length of 5, it meets the first condition Length(@point) > 1, which sets
@value to 1. Subsequent conditions are not evaluated because the first condition is already true.
* AMPscript IF-ELSEIF Example:
%%[ SET @point = RequestParameter('x') SET @value = 5 IF Length(@point) > 1 THEN SET @value = 1 ELSEIF Length(@point) > 2 THEN SET @value = 2 ELSEIF Length(@point) > 3 THEN SET @value = 3 ELSEIF Length(@point) > 4 THEN SET @value = 4 ENDIF ]%% Salesforce AMPscript Documentation


NEW QUESTION # 149
A marketer is planning a weekly promotionalsend.
Which two types of data extensions could be sent to?
Choose 2 answers

Answer: A,D

Explanation:
For a weekly promotional send, the marketer can use:
* Sendable Data Extension: These are standard data extensions that are configured for sending and contain the necessary fields like Email Address and Subscriber Key.
* Salesforce Data Extension: These are data extensions that are synchronized with Salesforce objects and can be used for sending emails.
Salesforce Data Extensions


NEW QUESTION # 150
A customer wants to export send data to their SFTP. Which two automationswould accomplish this? Choose 2

Answer: B,C

Explanation:
To export send data to their SFTP, the following automations can be used:
* Tracking Extract > File Transfer (B) - This automation extracts tracking data and then transfers the file to an SFTP location.
* Query (Data Views) > Data Extension Extract > File Transfer (C) - This automation queries the data views to gather the necessary data, extracts the data from the data extension, and then transfers the file to an SFTP location.
References:
Salesforce Marketing Cloud Tracking Extract Activity
Salesforce Marketing Cloud File Transfer Activity


NEW QUESTION # 151
......

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